Miserable in his soul-destroying call centre job and with a young family to support, Darin Gersbach realised it was time for a new direction. An avid snowboarder and self confessed ‘ultimate consumer’ he decided to turn his passion into a business and sell snow gear through eBay.
Things were going great; he could bid adieu to his job and be his own boss. But with his wife and kids tripping over mountains of sports gear in their lounge and his mum packing orders at the kitchen table, it was soon time to step things up a notch.
Pushing on with the business
With Darin’s eBay business taking over the family home, they shifted into a
warehouse that could fit all his stock. Darin then spent two weeks building the
website to launch his official skate and scooter web store, Kick Push. But as
the business continued to boom he faced even bigger hurdles. “Our original
e-commerce platform was missing key components we desperately needed. We
couldn’t grow because we were stuck spending hours every day badly maintaining a manual inventory system and fussing with order labels because we didn’t have integrated shipping,” says Darin.
Then there were the skyrocketing costs due to inefficient bolt-on solutions. “Soon we were paying $900 per month for shipping and inventory systems that didn’t even work well,” he explains.
It was a ‘Sliding Doors’ moment when the founder of Neto contacted Darin to place an order for some scooters. “I was pretty apprehensive about moving to a new platform because the business was already turning over a couple of million dollars a year and I didn’t want to lose orders during the migration, but it was seamless – at the click of a button it was business as usual.”
Getting found and impressing customers
The Neto platform is built for search engine optimisation and includes seamless Google Shopping integration. “It has really helped Kick Push to get found online, which is critical when you’re running an e-store,” says Darin who now finds running promotions to be a key part of his ‘market attacking’ strategy too. “We can offer discounts by product or brand, or coupons can be processed at checkout. Plus with Mailchimp integration, we can notify our customers of specials and keep in touch with regular newsletters.”
The benefits of Neto go further than what’s happening behind the scenes. In the highly competitive world of online retail it’s important to Darin that customers enjoy a great user experience. “The site loads quickly, the templates are slick, product filtering helps people to find what they want and the one-page checkout process is easy to use.” And with a range of integrated payment options like Afterpay and ZipPay, Kick Push has increased its average order value. In fact around 30% of the company’s sales are with AfterPay.
Neto’s capabilities mean more than better business. It means quality time with family and at work it means less stress, fewer problems and a predictable day which improves team morale.