After his brother built a successful online business, Paul Nieuwenhuys’s ecommerce curiosity was triggered. So with barely any IT knowledge beyond turning a computer on, he tested the waters by listing a 60-pack of mixed fishing sinkers on eBay. It sold within an hour and from that moment on he was hooked with online selling.
His business, Hooked Online, is named after that inspiration and is now one of Australia’s most popular shopping destinations for quality fishing tackle.
Committing to a new venture
Paul set himself up with a makeshift packing station – a milk crate and a piece of plywood – and began photographing products to list them on eBay. “People thought I was mad, but within three months I was busy and one year in I had 500 products listed,” he says. The business continued to grow exponentially and after a couple of years Paul realised he should launch his own online store but there was one big problem... he had absolutely no idea where to start.
“I attended an internet conference and that’s where I met the Neto team. They created my website for a very reasonable price and I’ve never looked back. The support has been amazing; they have a genuine interest in seeing your business grow, so you’re treated as a valued customer – not a number.”
Re-jigging the business for expansion
As Australia’s first truly integrated multi-channel point of sale platform, Neto lets retailers do business where their customers want to shop. “The guys at Neto preloaded my products to my online store, which were then mirrored on eBay so I only load them once to get them sold across both platforms,” Paul explains. “And with integrated SEO, once tags are entered it means my products get found in online searches as well.”
More importantly, the system facilitated the expansion of his business. “Within three and a half years Hooked Online had over 2,000 products listed and I was ready to open up a physical store as well. Neto links my inventory across eBay, the Hooked Online website and my brick and mortar store so everything talks to each other and I always know how my business is tracking.”
We can punch out about 80,000 orders per year with such a tiny team because Neto streamlines the way we work.