Alex still runs the show today, as Managing Director. His wife Barbara is Financial Controller and their son Jon is the General Manager. In 2003, Jon decided a web store was the next step for Tentworld and, with a friend’s help, he built and launched one of Australia’s first online camping stores. The site started small—with just 50 products, but as the business grew, the team found they were far too busy to focus on web development and their in-house platform began to lag.
Saving time on website maintenance
The problem, as Jon discovered, was that the team were not only running Tentworld, they were also now struggling to run their ever expanding web store. Their developer was frantically busy with day-to-day site issues and had a long wait list of to-dos that could take up to 12 months to tick off, which is far from ideal when you need to run promotions or make site changes in time for summer. For these not-so-happy campers, it was time to reassess.
The guys decided that a responsive website template that worked across desktop, mobile and tablet devices was what Tentworld needed to forge ahead. So in August 2015 they took advantage of Neto’s in-house design services and migration guidance to get started. “We had an existing site, so it was a bit of work to shift everything across, but we didn’t encounter any problems and the team at Neto were really helpful.”
But it was Neto’s ‘future focus’ that really sealed the deal, because now Jon and his team don’t have to think about their website anymore. “The Neto team is driven towards innovation and ongoing development. That’s critical because now we can be confident our website is current – without having to do any maintenance, backups and updates ourselves,” says Jon.
“When you load a product to the site it is mirrored on eBay. That’s really great because it takes that additional workload away from us.”