We experienced a lot of pain points as growing retail merchants and thought ‘there must be a better way’. But there wasn’t. So we built one.
We started out selling a few items on eBay. Before too long, that turned into an eBay department store, plus our own online store.
All was going well, but for every 100 orders we got, we had to add another staff member. eBay didn’t talk to our website, which didn’t talk to our accounting software, which didn’t talk to our freight providers. We were growing rapidly and couldn’t find a management solution that didn’t cost an astronomical amount. So we built our own.
What we ended up building was not only a solution for us, but everyone we worked with—our wholesale suppliers, our competitors, and almost everyone who was struggling to manage all the different aspects of their retail business. Nine years on, Neto is now used by thousands of retailers in every industry.