Skip to main content

The Neto Story

We started out as online retailers too, experiencing first-hand all of the problems retailers face when trying to scale a business, and we thought ‘there must be a better way’.

So we built one.

Helping retailers build successful, profitable businesses since 2009.

We started our journey in ecommerce, selling a few items on eBay. Before too long, that turned into an eBay department store, and then an online store too.

Sales were growing rapidly, but there was one big problem: for every 100 orders we got, we had to hire another staff member. This is because eBay didn’t talk to our website, which didn’t talk to our accounting software, which didn’t talk to our freight providers, and we couldn’t find a management solution that didn’t cost an astronomical amount.

So we built our own.

What we ended up building was not only a solution for us, but everyone we worked with—our wholesale suppliers, our competitors, and everyone else who was struggling with the same problem.

Ten years on, Neto is an award-winning platform used by thousands of retailers and wholesalers worldwide to accelerate growth because it allows them to manage every aspect of their business from a single tool. From ecommerce and marketplaces like Amazon and eBay, to point of sale, to inventory and fulfilment, Neto is one-touch retail.

Neto exists because we were struggling to scale our own online retail business efficiently.
Ryan Murtagh, Founder

Backed by Telstra

In June 2015, Australia’s leading telecommunications and information services company acquired a stake in Neto. Since then, we’ve been able to access resources that help us offer a superior level of service and support to our customers.

Related image for Backed by Telstra

Philosophy and culture

We aren’t customer-centric, we’re customer-obsessed. This means that every single thing we do, we ask first, ‘how will this help our customers?’. This commitment has helped us stay aligned with what we set out to do—help retailers and wholesalers grow.

When Neto first started, we relied on word-of-mouth to spread the word. It worked so well, that it’s still what we focus on today.

Our talented and diverse team of professionals work in an energetic, collaborative, and motivating space to create a platform that’s worth talking about, as opposed to focusing on profit.

That’s how we run our workplace too. When you meet a Neto employee, just ask them what it’s like to work here. We’re pretty sure you’ll want to join the team too.

Related image for Philosophy and culture

Start your trial today

No fees. No credit card. No risk.

Try Neto for free