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Build a B2B ecommerce store or wholesale portal your customers will love

Modernise your self-service experience

A powerful, easy-to-use online store for your b2b customers to place orders online, make payments and manage account details.

Bicycles Online store on a laptop, showing a Polygon bike back in stock from $399

Personalise your customer experience

Transform your product catalogue

Showcase your product line with high-resolution images, live inventory availability, and sophisticated search functionality.

Empower self service

Make it easy for customers to self serve through a real-time account management portal that supports online quoting, quick re-ordering, and real-time payment of outstanding invoices.

61% of all B2B transactions start online

Give your B2B customers the modern online ordering experience they’re used to in their consumer lives with Neto B2B e-commerce.

*Global B2B E-Commerce Market 2018, yStats, September 2018

Build a best-in-class B2B online store

Wholesale at scale

Neto B2B ecommerce websites and portals are highly customisable. You have full access to the HTML, CSS, and JS of your store, making it easy to customise every aspect of your brand experience.

  • Strict access controls
  • Advanced search and filtering
  • Customer specific pricing and quantity discounts
  • Automate and review wholesale customer signups
  • Create custom pages like FAQs, policies, and terms
  • Secure checkout and account management portal
Pony Rider online store homepage layered over other custom store designs

Built for B2B

Wholesale expertise

Unlike other ecommerce solutions, Neto was built specifically for B2B from day one, including high-volume ordering, back-ordering, quoting and custom price lists. Our first customer was a wholesaler.

  • Create custom pricing, discounts, and volume-based pricing for customers or groups
  • Automate and review wholesale customer signups
  • Setup strict access controls to limit access to pricing and other sensitive content
  • Allow customers to purchase on account with credit terms
  • Automate the sending of account statements and payment reminders
  • Allow customers to post-pay invoices online
  • Allow customers to create quotes or approve quotes online
  • Accept backorders and split orders for flexibile fulfilment
Pelican online store product page for a Travel Mug Tumbler with colour options and an image zoom

Connect your B2B store to other channels

B2B and B2C in one

Manage multiple sales channels including your wholesale online store, multiple retail stores, and marketplaces from a central back-office platform.

Sales channels connected to Neto, including Google, Facebook, eBay, Amazon, Kogan, Shopify, Trade Me and BigCommerce

Designed for wholesalers

Professional themes

Build a custom B2B / wholesale online store from scratch or select from our range of professionally designed templates, ready for you to customise to match your brand and messaging. Wholesale theme features include:

  • Hide pricing for logged out users
  • Login only website
  • Wholesale customer registration form
  • Display tax Inclusive/Exclusive pricing
  • Single click reorder
  • Multi add to cart
  • Google Maps powered dealer locator
B2B Theme store homepage with ceramic homewares, beside a mobile login screen for wholesale customers

Get started with a B2B online store today

Try Neto for free, and explore all the tools and services you need to run, and grow your business.