Marketing • Business
Neto is a great all-in-one platform for ecommerce, allowing you to easily set up, manage and expand your retail business. But your ecommerce platform is only one piece of the puzzle. To have ecommerce success you need a solid marketing strategy - successfully marketing products to potential customers is what will make or break your business.
If you’re going to pick a marketing channel, you should go with email.
With $44 made for every $1 spent, email marketing has an incredibly high ROI when compared to other channels.
While this makes email marketing a pretty obvious channel to choose, you might find it hard to settle on which email marketing platform to use for your store. So that’s why I’m here to help you out.
You’ve probably heard of MailChimp, and you might at first be tempted to settle for it as your email marketing software. And although it’s good to use as a basic platform to send out simple marketing emails and newsletters to your customers, if you really want to take your email marketing game seriously, you’ll want to research other options.
There are dozens upon dozens of different email marketing platforms available – you could spend hours sifting through Google search results. However, SmartrMail is the only dedicated ecommerce email marketing platform that’s fully integrated with Neto, and the only one that allows you to easily send the right products to the right customers (at the right time). I’m going to share five reasons why SmartrMail is the perfect email marketing platform for your Neto store.
Is your inbox full of marketing emails that are totally irrelevant to you? Often, ecommerce companies will be lazy and just send out email blasts to their lists and hope for the best. But taking this one-size-fits-all approach ignores your customers’ individual preferences, meaning that a) they will receive content they might not care about, and b) they will feel like they’re just a number.
The best way to remedy this is with an effective strategy to make your marketing emails more personal, i.e. by showing your subscribers content that is relevant to them. A great way to do this is by implementing segmentation.
Essentially, segmentation is the process of creating smaller groups from your email list based on factors like email engagement, activity, purchase history, how long they’ve been on your list, and so forth. You’re then able to make use of these segments in a wide variety of email campaigns, such as in a welcome series or when you’re attempting to re-engage inactive subscribers.
Segmentation is a highly effective strategy, with a 760% increase in revenue when compared to unpersonalised campaigns, but is also extremely easy to do with SmartrMail’s Smart Segments. Because we specialise in email marketing for ecommerce, our segmentation options are designed specifically for retailers running a store with Neto.
SmartrMail allows you to identify different customer groups by categories like:
You are then able to send targeted emails to different cross sections of your list, such as your new sign-ups, valued customers, inactive subscribers, those who have bought particular items, and so forth. The possibilities are endless!
To learn more about segmentation, check out our post 6 Ways You Can Segment Your Email List with SmartrMail.
Did you know you’re sitting on a gold mine? And by ‘gold’, I’m of course talking about data! You’ve got insights on your customers’ activity and purchase history, so why not tap into them? With this valuable data, you can really personalise the marketing emails you send out to your customers.
With a 29% higher unique open rate and a 41% higher unique click rate than unpersonalised marketing emails, personalised emails are the way to go. With the help of your data, you will be able to send personalised product recommendations tailored to your customers’ preferences.
“But how do I do that?” you may be asking. That’s where SmartrMail comes in with Auto Product Emails.
Personalised Auto Product Emails utilise machine learning to find the best products to recommend to your customers, based on their clicks, engagement and purchase history. This will help you generate more sales as your customers start receiving product recommendations that are more accurate and tailored to them.
The best part? You can simply set the frequency of your Auto Product Emails and the rest is totally automated—SmartrMail will do all the hard work for you!If you’re interested in learning more about personalisation in email marketing, we’ve covered it in our posts 7 Types of Product Recommendation Engines Your E-Commerce Store Needs.
As an online store you’ll inevitably encounter the challenge of abandoned carts—almost 70% of carts are abandoned by online shoppers. For the most part, there’s no way around this problem. Whether it’s because of unexpected shipping costs or simply forgetfulness, customers will ditch their shopping carts.
The good news is that 63% of abandoned carts are potentially recoverable, sometimes all it takes is a quick reminder to drive a transaction. If this fails, a free shipping offer or, as a last resort, a discount code is sure to draw your customer back to your store.
As such, a three-part abandoned cart email series is the best strategy to win over your customers and encourage them to go through with their purchase. Because SmartrMail is specifically designed for ecommerce store owners, we’ve thought about this—we conveniently offer three abandoned cart emails for our users to help convert their customers.
| Related Reading: 5 Tips to Prevent and Recover Abandoned Online Shopping Carts
Constantly spending money acquiring new customers will quickly dry up your marketing budget, with stats showing it’s at least five times more expensive to acquire a new customer than to retain an existing one. Your dollars are much better spent maximising the lifetime value of your existing customers. SmartrMail can help you do that by setting automated winback and reorder emails when your customers don’t purchase within a certain time frame.
The automation can be set up in less than five minutes and will save you a lifetime of database segmenting. What store owner wouldn’t want repeat purchases coming in automatically!
On other email marketing platforms, it’d take you hours to design email newsletters; manually creating a newsletter from scratch with product images, information and links to your website takes up a lot of time. You have much more important things to take care of with your ecommerce store.
However, since SmartrMail is fully integrated with Neto, it takes only seconds for users to import products from their Neto store. Simply search for a product you want to feature in your newsletter, and SmartrMail will instantly add it to your email template.
Ready to supercharge your email marketing? SmartrMail has a free 15-day trial so you can start getting more sales before committing to a paid plan. Paid plans start at just $45 AUD /month. A small price to pay for a full suite of email automation tools, a better ROI on marketing spend and heaps of time saved. Start a free trial now and check out the webinar below on How to Convert 9x More Customers with SmartrMail.
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