Marketing • Business
With 1.5 billion viewers visiting every single month and up to 300 hours of video uploaded every minute, your retail business needs to be a part of the action on YouTube. Alongside funny cat videos and talented songwriters waiting to be discovered, you’ll find businesses, and in particular retailers, racking up big numbers and getting creative with video to boost their sales. From video content ideas through to YouTube advertising, let’s explore ways your business can get maximum exposure.
So why is video so vital for getting your business message out there? With viewers retaining 95% of your message via video, compared to just 10% via text… it just makes sense. And when you consider that by 2019 video will account for almost 80% of global internet traffic, it’s safe to say that video really is king.
Yes, video is an essential part of your Facebook and Instagram strategy but YouTube has always been the leader of the pack and just in case you’re not already convinced here’s one more reason to be on YouTube: Google owns it! YouTube is the second largest search engine in its own right, but when you’ve got Google preferencing YouTube content in search rankings, you need to make sure you’re there to be found.
You don’t need to tick every box but you do need to decide what it is you want to achieve from a business perspective and more importantly from a customer perspective. Make sure you’ve answered the following questions before you start rolling:
Now that we’ve got that part sorted, it’s time to get creative! Here are a few of the types of video suited to retail to add your library.
There’s a place for every type of video on YouTube (that’s for sure) but when it comes to your business, invest in at least a few that are professionally produced. A day or two of filming will give you enough content to create bite-sized clips that can be drip fed to your YouTube channel over time. Or, you could consider digital animation, which combines photographs and moving graphics without the expense of a film crew.
From models receiving their final touches before hitting the catwalk to the office dog snoring under the desk while your team brainstorms, revealing what goes on behind the scenes is a great way to humanise your brand. And the added bonus of this type of video is that while the camera work needs to be watchable, it doesn’t need to be perfect. Your customers will appreciate the authenticity.
A written reference does wonders for your credibility but a video testimonial takes it to a whole new level. Viewers can see for themselves how genuinely happy your customers are with your product or service. Just ensure it comes off professional and prepared but not too polished – it still needs to feel authentic.
| Related reading: 4 essential tips to delivering great customer service online and offline
Remember, above all that your videos need to be true to your brand and true to your customers. A video feels personal and your customers need to feel they can trust your message, it should engage their interest and be relevant to the relationship they have with you. To ensure you build trust rather than break it, check out our tips on ways to build trust through social media.
Neto is the only Australian retail management platform that provides a complete solution for ecommerce, point of sale, inventory, and fulfilment. Our integrated back-end technology enables exceptional and consistent customer experiences via any channel, be it in-store, online or through a marketplace. We automate repetitive tasks and integrate with multiple sales channels to manage orders and shipments.
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