In a country of over 20 million people, Amanda Beswick was shocked to have to import wedding supplies from the United Kingdom when planning her special day. Having spotted a gap in the market, Amanda teamed up with her mother and started selling wedding supplies on eBay. As candles, tablecloths and cake toppers flew out the door, the mother and daughter team quickly outgrew the garage. So, in 2004, Amanda took the plunge and launched her own web store, Wholesale Wedding Superstore.
LONG DISTANCE TRIALS AND TRIBULATIONS
Building a website in Australia thirteen years ago proved to be a huge challenge; in fact Amanda couldn’t even find a local web developer. She had little choice but to get on board with a United States based company, but it wasn’t long before it became clear that local support would make running her business much easier. “The different time zones made communication really tricky. Not to mention the business had an extensive waiting list for fixes – and we were always last because we were the furthest away,” she explains.
BRANCHING INTO RETAIL WITH NETO POS
Amanda kept searching for a solution to her shipping dramas and in 2012 she discovered Neto. “Neto Ship is a huge timesaver because it automates shipping quoting, labelling, and manifesting with all Australia’s carriers. That’s critical for us because people tend to buy in bulk and things can easily get confusing.” Amanda also now operates a retail side to the business and has found Neto POS to be invaluable. “Our wholesale and retail customers travel long distances to shop with us. Neto POS is a fast an easy barcode scanner checkout system that links live to our website inventory. Recent advances in Neto POS means customers that are visiting from interstate can purchase in store and we can use the POS system to fulfil the order later. It even calculates the shipping charges instantaneously. The customer can head back home and their package arrives few days later.”
Neto Inventory is synced across the retail and wholesale sides of the business, plus it means I can easily raise purchase orders, it automates stock adjustment, helps with stock take and anticipates stock level issues.