It’s well and truly upon us, the Amazon Australia launch is (officially) here.
After a couple of false starts, Amazon finally launched almost without a whisper at 3am on Tuesday December 5th.
Amazon.com.au no longer displays the all-too-familiar books and Kindle pages, you can now shop ‘millions of products’ in 23 categories including clothing, electronics, toys and games, beauty, sports and outdoors, as well as the standard books and music categories. All of this, just in time for Christmas. Well played Amazon.
A next day delivery service akin to Amazon Prime in the US is available at the checkout for $9.99 for metropolitan shoppers, and regional shoppers will pay $11.99 for two day delivery. In a move obviously timed for the busiest shopping period of the year, shoppers can nab free delivery if they spend over $49.
To Amazon or Not to Amazon?
Amazon will take a big bite out of the Australian retail market—a reported AU$12 billion bite, according to some sources, which is causing many retailers to become concerned. But there is no reason to panic, experts are predicting that Amazon’s arrival will mark an important turning point in the attitudes and behaviours of Aussies towards online shopping - potentially doubling the rate of online shopping.
Online retail sales in Australia have already grown at 13% this year, compared to 2.9% of total retail sales, and the Neto State of Ecommerce Report released last month showed that the amount that Aussies are spending in each transaction is on the increase too, with an average 16% increase in basket size across all sectors in 2017.
We also know that product search behaviour is changing (over half of searches in the US begin on Amazon, not Google) and that shoppers are increasingly using marketplaces to buy online.
So, as the saying goes, ‘if you can’t beat ‘em, join ‘em'.
| Related Reading: How This Aussie Retailer Will Use US Success to Nail Amazon Australia
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