The State of Ecommerce Report

The Changing Face of Retail in Australia, 2017 Year in Review



2017: The year of digital disruption

This year, technology has continued to present both challenges and opportunities for almost every industry, and retail has not been immune. Artificial intelligence, voice recognition, virtual reality and the Internet of Things (IOT) have all had a huge impact on both retailers and consumer behaviour.

Consumer habits and preferences are changing with regards to the way they shop, where they shop, when they shop, and how they pay for things. Shoppers expect a seamless, omni-channel experience that delivers the best value, every time.

And it’s up to retailers to deliver.


We analysed data from 1,001 online shoppers and 1,000 retailers...

We analysed data from Neto merchants across a wide range of industries to bring you this report that charts the changing face of retail in 2017.

Discover how retailers are performing, which industries are growing and which are struggling, how much consumers are spending, and where you fit in...


And we found a big change in consumer habits

  • Purchase online one or more times per week

  • Shop online for price and convenience

  • Shopped online in the bathroom

  • Search for products online after having seen them in-store

  • Of purchases are made between 7pm and 10pm


Including how much, and the way we spend

  • Icon $132

    Average basket size

  • Icon 147%

    Growth in buy now, pay later transactions

And retailers are reaping the rewards

These are some the fastest growing ecommerce industries, where do you fit in?

  • Icon 47%


  • Icon 39%

    Motor parts

  • Icon 39%

    Sports and recreation

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