About this add-on
Windsor Circle is a Customer Retention & Predictive Marketing platform for retailers, helping retailers grow customer lifetime value and increase customer retention. Through Windsor Circle, you can integrate Neto with your email marketing platform to:
- Access 3 years of product, customer and purchase history data, as well as ongoing data, to target key trends and customer analytics specific to your unique business.
- Automatically score your customers with RFM (Recency, Frequency, Monetary) Analysis to identify your best customers, churning customers, and more.
- Instantly know your retail metrics, such as average order value, customer lifetime value, latency, coupon use, number of orders and more, by any date range.
- Create custom segments with unlimited conditions based on product, purchase, and customer data, as well as custom fields unique to your business and see key metrics such as revenue, AOV, CLV, and number of orders.
Windsor Circle powers automated customer retention by integrating your Neto eCommerce platform to your Email Marketing software, instantly providing direct access to customer, product, and purchase history data directly in your email service provider. Our partner email platforms include: Act-On, Bronto, ConstantContact, dotMailer, EmailDirect, Emma, ExactTarget, dotMailer, iContact, Lyris, MailChimp, Oracle Responsys, Silverpop, VerticalResponse, and WhatCounts. If you use another ESP, simply contact our team.
With Windsor Circle, you’ll get a retention analytics suite, custom segmentation, and behavioral tracking to build rich consumer profiles to better segment and retain your customers. We power predictive, personalized, and automated marketing programs through the entire lifecycle, including browse abandonment, cart recovery, post-purchase, product replenishment, loyalty, and win-back campaigns using a retailer’s existing marketing software.
You’ll also have the ability to send highly targeted email campaigns to segments based on behaviour and purchase history, plus the data to enable triggered and automated lifecycle marketing campaigns using any of our partner email platforms.
Windsor Circle clients are seeing an average 10x ROI in 12 months and average retention rate life of 17% in 12 months! Increase revenue by getting more from your existing customers. Automatically populate your email marketing account with highly targeted customer segments, purchase history, and enhanced customer profiles. Automatically send personalized product recommendations, predictive replenishment campaigns, and category suggestions for each customer.