Optimise, acquire and grow with Australia's #1 ecommerce platform
The complete multi-channel ecommerce platform that grows with your retail or wholesale business.
Try neto for free
Paul Nieuwenhuys from Hooked Online
Supporting thousands of Retailers and Wholesalers
Neto powers thousands of Australian success stories, helping them scale fast.





What makes Neto different?
Sell everywhere, manage everything
The depth of our platform does not end at the shopping cart. Neto’s comprehensive back-end solution allows you to manage your omni-channel strategy from A to Z.
Made for Australian businesses
Developed in Australia and designed for Aussie retail conditions, Neto has built a complete ecommerce solution tailored toward the ever-evolving and growing Australian marketplace.
Local support and hosting
Yes - we’re hosted/supported/developed in Australia, providing our customers with a competitive advantage where we speak your language and understand your market better than any competitor.
We truly grow with you
We empower customers to sell everywhere and diversify their sales channels by scaling harmoniously without increasing the total cost of ownership associated with your retail tech stack.
A blend of intuitive, sophisticated features
Unlike many of our US competitors, Neto offers a combination of advanced multi-layered functionality with easily configurable features that arm sellers with simple, yet robust capabilities.
Integrated customer experience
Neto is a complete retail management platform, so whether you’re selling from an online shop, brick and mortar store or online marketplace, the customer experience is always seamless.
Why you won’t find anything like Neto
We’re unlike your traditional ecommerce platform | We’re unlike your traditional ERP system |
---|---|
Shopping cart and back-office focused | Purpose-built for retailers and wholesalers |
We don’t rely on 3rd party add-ons | Low risk, low cost solution |
Built for Australian retailers and wholesalers | We’ll get you fully set-up in 60 to 90 days |
Only the best ecosystem of add-ons and partners | Highly configurable, no heavy customisation |
Hundreds of world class add-ons and integrations
We have curated an add-on ecosystem for growing retailers and wholesalers




"Neto Inventory is synced across the retail and wholesale sides of
the business, plus it means I can easily raise purchase orders, it
automates stock adjustment, helps with stock take and
anticipates stock level issues." - Amanda Beswick, Owner & Founder “I spent 3 months testing Neto to ensure their custom template
was going to work as expected. And it exceeded those
expectations.” -Jeff Willis, Business owner “We had dramatic business growth since shifting to Neto. Our
April sales this year were a 20% increase in March, May sales
were a 30% increase in April and June so far is about 20% up on
May.” -Julie Mathers, Owner & Founder
Unified software solution
Built for omnichannel growth
Retail scale & optimisation