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Neto vs Shopify

Our all-in-one ecommerce platform empowers retailers and wholesalers to take on the big brands. Here's why serious businesses switch to Neto.

Try neto for free

Aly Suleman from Morgan Sports

All the functionality you need without the clunky apps

More features out-of-the-box, freeing you from the risks and rising costs of 3rd party add-ons and apps.




Optimise your business


  • Multi-channel inventory management
  • Create purchase orders, pick slips, RMAs
  • Connect your accounting platform
  • Low stock reporting and forecast demand
  • Print and manifest shipping labels
  • Unlimited user accounts

Acquire new customers


  • Simply list on eBay, Catch and Amazon
  • Shipping and tax calculators
  • Create complex discounts and triggers
  • SEO friendly online store
  • Show customer ratings and reviews
  • Price lists and group pricing

Grow your revenue


  • Abandoned shopping cart report
  • Accept Credit Cards, Afterpay + more
  • Loyalty program to reward customers
  • Drive sales with one page checkout
  • Sell wholesale and retail from one account
  • Unlimited products and no transaction fees

The Neto difference

Sell everywhere, manage everything

We empower you to sell everywhere to diversify your sales channels, and optimise your back office workflows with one powerful unified solution.

Made by Australians for Australians

Unlike Shopify, Neto is supported and developed in Australia. We we understand this market and are ready and available to support your though phone and live chat.

Australia's most profitable retailers

We are laser focused on growth and efficiency with the goal of creating the world’s most profitable retailers. We help our customers increase their revenue and improve operational efficiency.

Features that go deeper

Unlike traditional e-commerce platforms, we provide a comprehensive solution for inventory management, order management and fulfilment across your webstore, in-store and on eBay, Amazon and Catch Marketplace.

We truly grow with you

Eliminate vendor bloat by working with a unified technology suite that is full featured without apps. Scale harmoniously without increasing the total cost of ownership associated with your retail tech stack.

Intuitive and sophisticated features

Unlike many of our US competitors, Neto offers a combination of advanced multi-layered functionality with easily configurable features that arm sellers with simple, yet robust capabilities.

Hear what some of our customers have to say

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morgan sports_owner

"Since moving to Neto our month on month profit has increased by over 30%, our admin workload has decreased by at least 50%, and our warehouse staff are completing an average of 20-30% more orders per day."

Aly Suleman, Director

Morgan sports logo

"Neto lets us easily take the business to the next level so that we don’t lose focus on what we’re good at – designing and selling bikes. And because Neto is scalable, we can be confident that we can grow our business without changing platforms."

James van Rooyen, Business Owner

James van Rooyen, Business Owner logo

"We can punch out about 80,000 orders per year with such a tiny team because Neto streamlines the way we work."

Paul Nieuwenhuys, Business Owner

Paul Nieuwenhuys, Business Owner logo
Amanda Beswick, Business Owner

"Neto Inventory is synced across the retail and wholesale sides of the business, plus it means I can easily raise purchase orders, it automates stock adjustment, helps with stock take and anticipates stock level issues."

Amanda Beswick, Business Owner

Amanda Beswick, Business Owner logo
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Why you won’t find anything like Neto

We’re unlike your traditional ecommerce platform   We’re unlike your traditional ERP system 
 Shopping cart and back-office focused  Purpose-built for retailers and wholesalers
 We don’t rely on 3rd party add-ons  Low risk, low cost solution
 Built for Australian retailers and wholesalers  We’ll get you fully set-up in 60 to 90 days
 Only the best ecosystem of add-ons and partners  Highly configurable, no heavy customisation

Hundreds of world class integrations

We have curated the add-on ecosystem for growing retailers and wholesalers

Switch from Shopify today

Try 14 days free. No credit card, no lock in contract.



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