Year in review
With healthy growth across the board for online retail, this year has been the one where ecommerce has cemented its footing as the future of retail.
And with our merchants processing billions of dollars through the Neto platform in the past year alone, we looked at the transformation of ecommerce over the last year to bring you data, insights and trends from thousands of Australian retailers and wholesalers.

We analysed billions of dollars worth of transactions...
From thousands of stores across a range of industry verticals. We reveal which are growing and which are not, how much consumers are spending, and what the future will look like for online retail.

And we saw growth across the board
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28%
An increase in total sales
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12%
An increase in average monthly sales
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5%
An increase in average basket size
Fashion first for growth
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57%
Fashion
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55%
Homewares
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49%
Motor Parts
Australians are spending more (and choosing to pay later)
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$130
Average basket size
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122%
Growth in pay later transactions
PayPal processes the most transactions
The way Australians are searching and paying for products is changing, and a wealth of payment options wins when trying to convert shoppers to customers. This year, the most preferred ways to pay were:
- 54% PayPal
- 39% Credit card
- 7% Pay later

Hey big spender!
-
$168
Food & Alcohol
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$162
Tools & Hardware
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$142
Motor Parts
In the market for new customers?
Online marketplaces are fast becoming the platform of choice for retailers looking to find new customers, build brand awareness and expand into new markets. Here’s what you need to know:
- 1/3 sales through marketplaces
- 1 in 3 Australians purchase via social media
- 60% of eBay users shop on mobile

Where in the world are we shipping?

Plus more data and insights from our leading industry partners

Media resources
Media contact
Nicole Gemmell
nicole@mave.com.au
0416 071 900
Mave (PR for Neto)
Download assets
Neto Logos (Zip)
Graphics (Zip)
Press Release (PDF)
Look into the future of ecommerce
Read the full Neto State of Ecommerce Report to understand how ecommerce is changing and how it impacts you