The State of Ecommerce Report 2018

How do you measure up?

Discover the trends that are happening right now in online retail in Australia and learn how you can tailor your business to the rapidly changing retail landscape.

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Year in review

With healthy growth across the board for online retail, this year has been the one where ecommerce has cemented its footing as the future of retail.

And with our merchants processing billions of dollars through the Neto platform in the past year alone, we looked at the transformation of ecommerce over the last year to bring you data, insights and trends from thousands of Australian retailers and wholesalers.


We analysed billions of dollars worth of transactions...

From thousands of stores across a range of industry verticals. We reveal which are growing and which are not, how much consumers are spending, and what the future will look like for online retail.


And we saw growth across the board

  • 28%

    An increase in total sales

  • 12%

    An increase in average monthly sales

  • 5%

    An increase in average basket size

Fashion first for growth

  • Icon 57%


  • Icon 55%


  • Icon 49%

    Motor Parts

Australians are spending more (and choosing to pay later)

  • Icon $130

    Average basket size

  • Icon 122%

    Growth in pay later transactions

PayPal processes the most transactions

The way Australians are searching and paying for products is changing, and a wealth of payment options wins when trying to convert shoppers to customers. This year, the most preferred ways to pay were:

  • 54% PayPal
  • 39% Credit card
  • 7% Pay later

Hey big spender!

  • Icon $168

    Food & Alcohol

  • Icon $162

    Tools & Hardware

  • Icon $142

    Motor Parts

In the market for new customers?

Online marketplaces are fast becoming the platform of choice for retailers looking to find new customers, build brand awareness and expand into new markets. Here’s what you need to know:

  • 1/3 sales through marketplaces
  • 1 in 3 Australians purchase via social media
  • 60% of eBay users shop on mobile

Where in the world are we shipping?


Plus more data and insights from our leading industry partners


Media resources

Media contact

Nicole Gemmell
[email protected]
0416 071 900
Mave (PR for Neto)

Download assets

Neto Logos (Zip)
Graphics (Zip)
Press Release (PDF)

Look into the future of ecommerce

Read the full Neto State of Ecommerce Report to understand how ecommerce is changing and how it impacts you

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