When one of his employees successfully started an eBay business, Jeff Willis got inspired to launch a home based business of his own. Pet supplies seemed like a good fit; it was a growing market and after all, he and his wife Jo had a furry family of two dogs and three cats.
So they launched Lucky Pet, an online store for pet products. But after a few serious technical issues, they realised they had been barking up the wrong tree with their e-commerce platform and needed a solution they could rely on.
From home hobby to ‘brick and click’ and beyond...
It seemed Jeff and Jo had struck upon a successful niche with their living room business. A year after launching, Jo resigned from her job to help with picking and packing. Two years later Jeff followed suit and the pair opened a ‘shoffice’ – a showroom with a small office out the back. Over the next two years they expanded the business further – moving into a larger shop, opening a puppy school and launching an importing and wholesaling side of the business. Lucky Pet had grown to three channels – website, eBay and their warehouse. And then just in time for Christmas, they experienced a retailer’s worst nightmare: their website’s payment gateway collapsed. While working around the clock with outsourced help from India, Jeff realised it was time for a new e-commerce platform. “It wasn’t just reliability I was after. I had purchased a lot of plugins to build my store so I needed a solution that offered those capabilities. And now I also knew I wanted a local support centre,” says Jeff.
Neto’s labelling system is so simple – that saves our team a lot of time.