The State of Ecommerce Report 2018

Year in review

With healthy growth across the board for online retail, this year has been the one where ecommerce has cemented its footing as the future of retail.

And with our merchants processing billions of dollars through the Neto platform in the past year alone, we looked at the transformation of ecommerce over the last year to bring you data, insights and trends from thousands of Australian retailers and wholesalers.

We analysed billions of dollars worth of transactions...

From thousands of stores across a range of industry verticals. We reveal which are growing and which are not, how much consumers are spending, and what the future will look like for online retail.

PayPal processes the most transactions

The way Australians are searching and paying for products is changing, and a wealth of payment options wins when trying to convert shoppers to customers. This year, the most preferred ways to pay were:

• 54% PayPal
• 39% Credit card
• 7% Pay later

In the market for new customers?

Online marketplaces are fast becoming the platform of choice for retailers looking to find new customers, build brand awareness and expand into new markets. Here’s what you need to know:

• 1/3 sales through marketplaces
• 1 in 3 Australians purchase via social media
• 60% of eBay users shop on mobile