What challenges were you facing before Neto?
For our business to grow we needed an e-commerce solution that integrated with a CRM that allowed us to automate communication with our customers.
The backbone of our business is based on two databases – a customer database and an asset database. We needed a system that allowed these two databases to talk to each other plus keep an accurate up-to-date history of both our customers and our coffee machines.
How did the Neto solution help solve your challenges?
Key to business growth was the automation of manual processes. For example, if a customer wanted to upgrade their coffee machine, we needed a system that automatically sends a message to the warehouse, coordinates the dispatch and updates the customer's file. Similarly, we needed a system that keeps tabs on a customer's ordering history, flagging any customers that have not met their required coffee pod order to continue qualifying for a free machine.
What was the end result?
For the past 7 years, Blue Pod Coffee Co has grown by at least 30% year on year. We could never have managed this level of growth without a system like Neto.